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Warren is a Strategic Sales and Marketing Leader with over 20 years of executive experience working in digital marketing, integrated media, creative brand experiences and emerging technology.
Warren is currently the Founder and CEO of The CRO Collective, a B2B consultancy that focuses uniquely on the success of Chief Revenue Officers as an entry point to solving the pervasive issue of revenue operation misalignment in the B2B business sector.
The CRO Collective works with CEOs and CROs to re-engineer revenue strategies and operational structure to meet the demands of modern business dynamics.
Prior to The CRO Collective, Warren founded Zenna Consulting Group (ZCG), a Strategic Advisory that develops and executes marketing strategies for B2B tech firms.
ZCG focuses primarily on organic marketing growth and develops go-to-market positioning strategies and tactical plans, builds revenue operations and scale through client acquisition and strategic partnership development. ZCG has helped over 50 companies maximize their market value and exceed revenue goals.
Clients include DailyPay, Equinox, Freshly, Skymint, LifeStance, Inspire, Semcasting, AdvancedContextual, Location Sciences, Freckle, Killi, AdParlor, NinthDecimal, Digital Element, DJI and USGA.
Since 2004, Warren held numerous leadership roles at Digital marketing agencies both large and small. Past roles include Managing Director, EVP at Havas Media Group, where he led and managed Havas’ mobile advertising business unit, with a focus on digitally integrated marketing communications and innovation.
Previous, Warren was Head of Digital Strategy at Publicis Groupe, where he focused on developing mobile marketing and development strategies for clients in the tech, CPG, health, retail & media industries. Other experience includes leading sales and business development teams at iCrossing, IMC2 and Zeta Interactive.
Warren holds an BFA from Syracuse University / Newhouse School. He is a regular public speaker, contributing writer for Ad Age, Media Post, AdExchanger and Forbes a jury member for MMAs Smarties Awards. Warren has lived and worked in New York City since 1987.
