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Join us as host of the show Luigi Prestinenzi talks to thought leaders from around the globe about the art and science of sales and marketing, personal development, and the mindset required to sell more everyday. Luigi is a master of creating pipeline and breaking down targets, he specializes in helping sales professionals build the mindset to achieve greatness and #bethebestyoucanbe.
This week we welcome the sensational Anna Liotta to the Sales IQ Podcast. Anna is an expert in generational dynamics of the business world and how an understanding of these dynamics can impact relationships with your customers and help with generational selling. This understanding comes from 20 years of research and consulting with clients ranging from Amazon to the NBA.
Tune in and think about how you can implementing key takeaways into your conversations so you can sell more to the different generations you engage with.
Where you can find Anna:
https://twitter.com/annaliotta
https://www.linkedin.com/in/annaliotta/
Timestamps:
[03:00] – Anna's journey into sales and how being 1 of 19 children (WOW) affected her career
[11:30] – Differences between the current and previous generations
[13:20] – Generations in the workplace
[16:30] – Biggest blind spots across generations
[21:40] – Behavioural styles of different generations
[23:30] – Maximise your opportunities by selling to the generations
[26:50] – You would not believe the most difficult generation in sales
[32:50] – Understanding the generational gap to improve your personas and engagement
[41:00] – The code each generation follows in the sales industry
[44:30] – Biggest influence in Anna’s career
[46:00] – Sales: A science or an art?
[47:50] – What you should do immediately after listening to this
