October 18, 2022

What's Different About Selling A Service, With Greg Lewis

In this episode, Warren and Lupe are joined by Greg Lewis, Chief Growth Officer - Communications at Syneos Health Communications. They take a deep dive on what's different about selling a service vs a product, from go-to-market strategy to the sales cycle. They also cover the value of relationship building, and how to insulate your sales function from staff turnover.

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Episodes

What's Different About Selling A Service, With Greg Lewis
What's Different About Selling A Service, With Greg Lewis
44 MINUTES
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October 18, 2022
An Alternative To Hopes and Dreams, With Eddie Reynolds
An Alternative To Hopes and Dreams, With Eddie Reynolds
44 MINUTES
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October 11, 2022
Fundamental Insights on Succeeding as a CRO, With Scott Stouffer
Fundamental Insights on Succeeding as a CRO, With Scott Stouffer
48 MINUTES
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October 4, 2022
Knowing Your Numbers, With Ray Rike
Knowing Your Numbers, With Ray Rike
48 MINUTES
 • 
September 27, 2022
Stumble-Proof Your First CRO Role, With Stephanie Valenti
Stumble-Proof Your First CRO Role, With Stephanie Valenti
45 MINUTES
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September 13, 2022
The Strategies You Need to Scale, With Nancy Maluso
The Strategies You Need to Scale, With Nancy Maluso
39 MINUTES
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September 6, 2022
Making CRO Without Sales Experience, With Serkan Honeine
Making CRO Without Sales Experience, With Serkan Honeine
43 MINUTES
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August 2, 2022
Opportunities and Threats To The Marketing Function, With Tim Hines
Opportunities and Threats To The Marketing Function, With Tim Hines
47 MINUTES
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July 26, 2022
CROs Can't Afford to Have an Ego, With Todd Heger
CROs Can't Afford to Have an Ego, With Todd Heger
44 MINUTES
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July 19, 2022
Leading Change as a CRO, With John Smibert
Leading Change as a CRO, With John Smibert
34 MINUTES
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July 14, 2022
Succeed with Relationships in Revenue, With Christina Woronchak
Succeed with Relationships in Revenue, With Christina Woronchak
33 MINUTES
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July 12, 2022
What to Expect In The Chief Revenue Officer Role, with Avi Zimak
What to Expect In The Chief Revenue Officer Role, with Avi Zimak
49 MINUTES
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June 28, 2022
Scaling to $100m+ from a CRO's Perspective, With Zorian Rotenberg
Scaling to $100m+ from a CRO's Perspective, With Zorian Rotenberg
39 MINUTES
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May 31, 2022
It's Time To Pivot Your Revenue Model, With Nelson Gilliat
It's Time To Pivot Your Revenue Model, With Nelson Gilliat
52 MINUTES
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May 24, 2022
Humanizing Your Revenue Strategy, With Steve Travaglini
Humanizing Your Revenue Strategy, With Steve Travaglini
50 MINUTES
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May 17, 2022
Charting the Course of Your Revenue Career, With Monique Pintarelli
Charting the Course of Your Revenue Career, With Monique Pintarelli
32 MINUTES
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May 10, 2022

About the podcast

A B2B podcast for current and aspiring CROs, CEOs and other leaders. In each episode revenue experts Warren Zenna and Lupe Feld are joined by a guest as they set out to explore every last area of a business that you can leverage to generate revenue and drive meaningful change. Warren and Lupe speak your language - join their revenue crew.

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